It’s been months, maybe even years, in the making but you’ve done it – your business idea is now a reality, complete with a brand-new website. Now is the time to drive people to that website. As a small business with minimal budget, what is the most efficient way of communicating with your target audience?
We’ve got three words for you – social media marketing. With such a huge emphasis placed on the digital world nowadays, social media has become a big branch of any business’ marketing tree.
So, why should you start your journey into the world of social media?
1. Brand awareness – Working alongside your website, your social media channels provide an opportunity to push your brand out to the right people. With branded photos, links to your website and your own tone of voice, the goal is for people to recognise your business.
2. Understand & communicate with your audience – Perhaps the most important aspect of social media marketing to any business is the ability to directly communicate with both your current and prospective customer base. Through social media, you can engage directly with them, reply to comments, reviews and generally get to know and understand them; it makes your business more human.
3. Low-cost advertising – As a small business, you may not have the budget to spend on a big multi-channel marketing campaign. This is where social media comes in; advertising on Facebook and Instagram can be hugely effective without really high costs. With the ability to target locations, interests, ages and more, it’s one of the most efficient methods of advertising now.
4. Check out the competition – Social media is a great way of seeing what your competitors are doing. You can see what products they’re launching, gauge how well they’re doing and see how you could potentially do one better.
If you’re looking to give social media a go but you’re not sure where to start, we can help. As your social media agency, we will help you to get the most out of your social media channels, be it Twitter, Facebook, LinkedIn or Instagram.